The idea for a site relaunch started pretty randomly: the Columbia River delivery guy who brings Moe his product made a comment that Moe’s Meats was easily the top-selling home-based business in Portland, and that, month-to-month, we move more product than just about any retail shop in town. We had no idea. So, we decided to rebrand Moe’s Meats to showcase his top-selling raw meat and bones business.
A few weeks in to the rebrand, as we considered the look and feel, we knew we needed a new logo and identity. The final result of Moe’s new logo and brand is beyond anything we could have imagined, complete with a new “bowl mark” that clearly identifies Moe as Moe.
Moe was happier than a puppy rolling in a patch of horse manure when his new site was released. We may never give him the storefront he wants, but he now has the most awesome and amazing web experience and brand ID across this great, meaty land.